The Quality of sports club services

ENWith high competitiveness in the sports club industry, it is necessary to claim high-quality and good services for the consumer. The quality of the services provided is recognized as an essential component in gaining a competitive advantage (Wilson et al., 2016). While maintaining the good quality of the services provided, maintaining stability and creating a mutual connection between the client and the sports club, regular and loyal customers are created. (Peitzika, Chatzi & Kissa, 2020). realizing that the quality of the services provided and the expectations set by them do not differ, they are satisfied (Preitzika, Chatzi and Kissa, 2020). In order to remain competitive, significant attempts have been made to adapt the quality of service perceived by customers (Lam et al., 2005). The problem of work is raised by the question of what is the quality of the services of a sports club and by what means to improve it. Various methods are used to assess the quality of services. Scales such as SERVQUAL and SQAS scales are often used to evaluate the services provided by sports clubs (Polyakova & Mirza, 2016). It can be assumed that sports clubs need to constantly improve the quality of their inventory and optimize the space by providing the widest possible range of sports services in order to ensure long-term income and constant growth (Sherif et all., 2022). The purpose of the work: to introduce the quality of the services of the Sports Club “Sportgates” from the point of view of customers. Tasks of the work: To discuss the factors determining the quality of services of sports clubs; describe the quality assessment models; identify the factors that determine the quality of the services of the sports club “Sportgates” and the possibilities of improvement. Keywords: quality, sports club, sports services.