Comparing the motivations behind wellness tourism in three source markets

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Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Žurnalų straipsniai / Journal articles
Language:
Anglų kalba / English
Title:
Comparing the motivations behind wellness tourism in three source markets
Authors:
In the Journal:
European journal of tourism research, 2023, 33, 3303, 1-23
Subject Category:
LT
Lietuva (Lithuania); Suomija (Finland); Rusija (Russia); Turizmas / Tourism.
Summary / Abstract:

ENThis study surveyed 1562 wellness tourists in Finland, the St. Petersburg area, and Lithuania to explore what were their motivations for taking a wellness trip, to investigate what differences there were between different nationalities and determine how wellness tourists could be segmented based on their motivation. As most previous studies analysed wellness tourism motivations in one chosen destination, this study fills the gap in cross-cultural analysis of motivations. Exploratory factor analysis revealed six motivational factors including status, beauty and appearance, personal development, nature and outdoors, socialization, and resting and relaxation, the latter factor being dominant across all nationality groups. Seemingly unrelated regression analysis revealed significant differences in terms of the importance of beautification, improving physical condition, nature, and the desire to indulge in luxury experiences. Keywords: wellness tourism, tourist motivation, wellness tourists, motivational factors, benefits sought, tourist segmentation.

DOI:
10.54055/ejtr.v33i.2786
ISSN:
1994-7658; 1314-0817
Subject:
Vadyba / Management
Related Publications:
Differences in the concept of wellness and its materialisation in service offering: a multiple case study from Eastern Finland, Russian Karelia, and Lithuania. Tourism recreation research 2021, Ahead-of-Rint, 1-16.
Permalink:
https://www.lituanistika.lt/content/107947
Updated:
2026-02-25 13:53:27
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