Financial services marketing peculiarities in Lithuania

Link to:
Collection:
Mokslo publikacijos / Scientific publications
Document Type:
Žurnalų straipsniai / Journal articles
Language:
Anglų kalba / English
Title:
Financial services marketing peculiarities in Lithuania
Authors:
Dubauskas, Gediminas
In the Journal:
International journal of latest engineering research and applications [IJLERA], 2020, 5, 8, 12-17
Subject Category:
LT
Rinka. Rinkodara / Market. Marketing; Finansai. Kapitalas / Finance. Capital; Finansų įstaigos. Bankai / Financial institutions. Banks.
Summary / Abstract:

ENThe article examines topical issues of financial services marketing, describes the peculiarities and problems of the financial market, with a special focus on revealing the characteristics of financial instruments and services. The article analyzes the peculiarities of financial services, peculiarities of financial services marketing, social network marketing in Lithuanian banks. Financial services marketing is the use of marketing tools used by marketers in the financial services sector to attract new customers or retain existing ones. Keywords: financial service, financial service marketing, financial service marketing in Lithuania.

ISSN:
2455-7137
Subject:
Permalink:
https://www.lituanistika.lt/content/104222
Updated:
2026-02-25 13:42:15
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