ENQualitative and fast mastering of new knowledge, piling and applying became the main source of the countries, regions competitiveness factors. And vice versa the ability to produce the new ideas and to use them commercially is the impellent of the knowledge-based economy. Global economical activity changes fast and heavily impresses the competitive possibilities of developing countries; it is not easy to achieve and to save competitiveness. Knowledge creation and dissemination, as well as innovation, are keys to promotion of competitiveness. The aim of the research is to estimate benefits that the higher education gives to public, as also analyse the aspects of the higher education social and economic returns at national economy level. Keywords: higher education, education social and economic returns, competitiveness, Global competitiveness index.